Are you a small business just looking to get off the ground? Have you been struggling to obtain loyal, repeat customers? Need a simple, streamlined, yet attractive way to communicate with customers, but don’t have much coding or graphic design experience? If any of these are true, you may be exactly the person who could benefit from an email marketing service and this Aweber vs GetResponse review.
There are several different email marketing services that all seem to offer the exact same thing. Where should you start? How will you know which one is better – has better services for the prices, better customer service, better technology? In this article, we’ll review the pros, cons, and various offerings of two popular email marketing companies: Aweber and Getresponse. Hopefully, you’ll be able to use this Aweber vs GetResponse guide to determine which company is better for your business.
Table of Contents
What Are Email Marketing Services?
Email marketing services provide an easy way to build beautiful visual emails without any coding or graphic design experience. They rely on pre-made templates that may or may not be customizable (or have different levels of customization) through the service. They also allow you to set up email schedules and databases that allow you to communicate with all of your customers at once. You can additionally choose to communicate with a select category of them.
You can also create emails that are sent out after specific triggers, called “autoresponders.” For example, a week after a customer orders, or on their birthday. These are also called “drip campaigns,” and they do a wonderful job of reeling customers in and keeping them interested. In short, they put some of the marketing work onto experts and AI, and take some of the pressure off of you.
What Do Aweber And Getresponse Do?
Along with typical email marketing services such as email templates and automated newsletters, both companies have several things in common. They both offer streamlined, customizable email templates and landing pages that allow you to send out mass newsletters to subscribers. These can automatically convert to different devices.
Also, for an additional cost, they each provide access to further learning such as webinars or podcasts. They also provide other general advice on how to grow a business (although GetResponse provides more learning opportunities than Aweber). They both provide 24/7 customer support and autoresponders. Finally, they offer access to statistics. These statistics allow you to see how many people are opening your emails along with how many are unsubscribing.
Now that you know what these companies do, let’s look at Aweber vs GetResponse and see how they compare.
One of the things that really draws Aweber out into the forefront is its use of AMP. This is an extraordinary way to keep customers engaged. In the realms of the World Wide Web, you want to reduce the number of links the customer has to click. The more steps there are, the more customers you will lose at each one. You may have noticed that most email advertisements are just an advertisement, and the viewer has to take the extra step to click the link to a website if they want to purchase a product. AMP allows users to take action without ever having to click a link or leave the email. It also allows the creator to insert dynamic content into their email, such as statistics or weather updates. This intrigues customers enough to keep them returning to the email over and over again. This leads to more sales traffic, or at least sticks your company’s brand into their head. Very few email marketing companies offer this feature, so this really makes Aweber stand out.
In Aweber vs Getresponse, Aweber offers significantly more templates than GetResponse does. However, GetResponse’s newer templates are considered to be of higher quality. Their website is simple and streamlined, allowing you to find what you need easily, with little wasted time searching around.
Not sure which version of an email is the best one? You may be interested in a feature known as “split testing.” This allows you to send out different versions of the same email to targeted samples of your list. You can then monitor each one’s statistical progress, and send out the most successful one to everyone else. Aweber allows you to test three variants of an email at the same time. This is less than what GetResponse offers (five), but Aweber’s is much more advanced. GetResponse only allows creators to alternate subject headers. Aweber lets you try different versions of all types of content within the email itself.
Additionally, one of the most alluring things about Aweber is that they have a free option for small, basic email lists. They also have a “pro” option at $16.15 a month, billed annually. However, the more subscribers you have, the more this price will increase comparatively. The free option includes everything the pro option does, except it contains Aweber branding and a limit of 500 subscribers.
GetResponse offers a variety of services for free that Aweber does not. On the site itself, there are a multitude of links that you can click to access different learning opportunities. You can also access advice on how to grow your business and conduct marketing campaigns. They also offer more advanced automation, including more streamlined autoresponders that are more user-friendly and less confusing for you. Most people agree that they have higher-quality technology and templates than Aweber, although they have fewer options. They have also had device compatibility issues in the past.
Autoresponders & Marketing Automation
As previously stated, both Aweber and GetResponse offer the use of autoresponders, or emails that can be sent out after specific triggers have occurred. These could involve a time interval (such as one week after ordering). It could also be sent out after an action has occurred, such as a visit to the site. GetResponse’s autoresponders are much more advanced than Aweber’s. They provide a comprehensive range of triggers you can set up to send specific emails.
The marketing automation that GetResponse offers makes autoresponders significantly more sophisticated. They feature a “drag-and-drop” program to create automated “if-then” statements for the computer to follow. If a user takes an action, then the computer sends them an autoresponder. This helps to reel in customers and significantly enhance their experience.
“Data Segmentation” involves sorting subscribers based on specific data features. These can include location, number of orders, date added, etc. GetResponse and Aweber differ in their data segmentation in a key way as well. While Aweber only lets you send out an email to one segment at a time, GetResponse allows you to send to multiple. This saves you considerable time and effort when creating and sending emails which, as you know, is valuable. It is also much easier to exclude specific segments on GetReponse than Aweber.
Both Aweber and GetResponse offer landing pages as a feature within their email marketing services. However, when it comes to Aweber vs GetResponse, GetResponse’s landing pages are much more advanced. Landing pages serve to capture data in a streamlined, attractive way that is better suited for a marketing campaign. Both services offer a decent drag-and-drop landing page creation feature. However, Getresponse allows you to create an unlimited number of landing pages, while also monitoring each one’s progress. Aweber’s landing page creation process is more basic, with only a few template options available.
Send Time Optimization
Send time optimization is really an incredible feature when it comes to email marketing. This feature enables the service to monitor subscribers’ email habits, determining when they’re most likely to open their email. Then, they send the email at the exact time when the subscriber is most likely to open it. Currently, only GetResponse offers this feature. Aweber allows you to schedule emails to be sent out at specific time periods, but you have to figure out when the best time for that would be yourself.
If you’re a non-native English speaker, you may find better customer support through GetResponse. They offer customer support in eight different languages. They don’t, however, offer any kind of free package. The most basic package starts at $12.30 a month, with an unlimited number of emails to 1000 subscribers or fewer.
One important fact about GetResponse’s price tiers is that it is much more complex than Aweber’s. However, this can be both a good thing and a bad thing. The negative aspect of it is that it makes your estimated cost more confusing. You may also want some benefits of a higher-level tier, but not all of them. This makes it harder to justify paying the full price for the service. Each package contains different benefits and max number of subscribers. You can also keep your benefits, but increase your subscribers for an increased fee. They may also be billed monthly, yearly, or bi-yearly, leading to higher up-front costs but discounted in the long run. This is a good thing, as it allows you to directly customize your services. You also get out of paying for services you don’t want. They also offer a 30-day free trial period if you would like to test it without committing.
The Bottom Line
In Aweber vs GetResponse, the email marketing service you go with is going to be dependent on your wants, your needs, and how much you’re willing to spend. If you have fewer than 500 subscribers, Aweber’s free plan is probably going to be the way to go. This is, of course, if you don’t want to remove Aweber branding from your templates. If you have between 500-1000 subscribers, then GetResponse may be the better option for you. Their basic plan has more additions than Aweber’s “pro” plan and for a cheaper price. If you find yourself exceeding 1000 subscribers, then it would be up to you to determine exactly which service best meets your needs. They each offer different prices and different extras within their programs. GetResponse is higher-tech, has better quality templates, and is more customizable. However, Aweber is cheaper (if you exceed 1000 subscribers) and offers features such as AMP and a larger selection of templates. In the end, determining which service is “better” than the other is going to have more to do with the individual needs of your company than with the services their companies offer.
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