Are you looking for an unbiased SEMrush review? If yes, you are in the right place. You are probably here because you want to improve your business’ online presence. Research shows that a strong online presence allows a business owner to build a powerful brand. However, it is not possible without an effective digital marketing strategy.
SEO stands for search engine optimization. It is an integral part of your overall digital marketing strategy. SEO improves your website ranking on Google, Bing, Yahoo, and other search engines. It helps outrank your competitors, increases visibility, and drives more traffic to your business website.
A well-versed SEO strategy increases your business website visibility, drives more traffic, and improves conversion rate. As a result, you have boosted returns on investments (ROIs), which is the ultimate goal of any online company or business.
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There are hundreds of free and paid SEO tools available on the market. However, not all of them are reliable to meet your requirements. Some of the powerful tools are Ahrefs, Moz Pro, Ubersuggest, Google Search Console, KWFinder, and SEMrush.
What makes SEMrush better than these tools? Is it effective for online businesses and entrepreneurs? What are the best features of SEMrush? Read this SEMrush review to determine whether it is the right SEO tool for your business.
What is SEMrush?
SEMrush is an online platform and powerful software that helps businesses create their digital marketing strategies. For instance, you can use it to develop SEO campaigns for your business, eCommerce shop, or even a blog.
It helps you run SEO, PPC, and social media marketing campaigns and allows you to identify trends within your niche or industry. It audits your business website’s on-page SEO and improves your pages so that you can optimize your business site for better lead generation.
Besides, the software helps online business owners identify value keywords for their SEO campaigns. If you are a business owner, eCommerce developer, digital marketer, or blogger, SEMrush is an all-in-one SEO tool that can fulfill your needs. For instance, you will learn about keyword search volume, competition, and ranking factors.
SEMrush is designed for business owners and bloggers who need assistance with SEO, SEM, content marketing, social media marketing, etc. If you have limited knowledge of SEO, this tool makes it easy for you to improve your knowledge and expertise to implement a perfect SEO strategy for your business site or blog.
What are SEMrush toolkits?
An SEMrush review is incomplete without talking about its toolkits. The toolkits offered by SEMrush are a combination of different apps, programs, analytics, and tools. You can use multiple tools to customize your SEO or digital marketing campaign. Keep in mind that toolkits offer a wide range of features and reports.
Although you don’t need all toolkits, you can choose a few tools that best fit your business needs. Beginners usually do not know the type of tool they need for SEO. Think about your marketing plan and goals to determine the right tools. In this SEMrush review, we will talk about the best features or tools for online business owners. Continue reading!
SEMrush Review – Best Features
If you want to enhance your online marketing campaign, then focus on reading this SEMrush review. The tools or features that we are talking about in this section are of great importance because they help you do keyword research, understand best SEO practices, website status and health, and link building. Without further ado, let’s jump into the main topic.
Keyword Magic Tool
Keyword magic is the most widely used tool by digital marketers in the SEMrush suite that offers over two million keywords in its database. It can help you find tons of the best keywords for your SEO campaign.
If you have multiple business facets, you can create 50 target keyword lists. Type in any keyword and get results instantly. You can get significant SEO data on your niche. The Keyword Magic Tool is helpful for:
Keyword Analyzer Tool
The Analyzer Tool is another important feature that we want to discuss in this SEMrush review that helps you explore up to 1,000 keywords. You can segment the selected keywords for analysis and export them to a spreadsheet. Likewise, you can send your business keywords to other tools, such as the position tracking tool. Next, we will talk about the position tracking tool.
Position Tracking Tool
As the name indicates, the tool allows you to track your selected keywords. It enables you to get weekly updates on your business competitors and lets you know how your competitors rank for the chosen keywords.
For example, if you have a pet store and want to rank for a long-tail keyword like “Best Food for German Shepherds,” you can use the position tracking tool. It will tell you how others are ranking for this keyword and give you complete details.
Moreover, you can review your ranked business website pages. The purpose is to figure out whether these pages need any improvement. You can also use the tool for analyzing your competitors’ landing pages to understand what they are doing. That way, you will get new ideas for your business site landing page.
Many business owners like the position tracking tool for targeting Geo keywords. It is a good feature for those who want to rank for local keywords. For example, if you are running a salon in Downtown Los Angeles, you can find relevant Geo keywords for your business. The tracking tool will give you a list of local Geo keywords that you can use to improve your on-page SEO.
Domain Overview Tool
It is important to discuss the domain overview tool in our SEMrush review. The overview tool helps analyze the existing keywords, and you can learn a lot of information about your business site or blog. It lets you explore your website pages that are already ranking on Google.
Most often, business owners or entrepreneurs fail to determine the keywords that are driving traffic to their websites. It is easy to use the domain overview tool because you just need to enter the root domain to collect data about your website. Let us now talk about the features and benefits of the domain overview tool.
Benefits of Domain Overview Tool
SEMrush’s Domain Overview tool helps you analyze the amount of traffic that specific keywords bring to your business website. It also gives you information about the traffic that comes with paid search.
Use the tool if you want to see the number of backlinks from other domains. On top of that, it is also a great tool for the analysis of organic and paid keywords through graphical representation. Other features that you can use to understand better domain-related SEO aspects are:
Organic Research Tool
The Organic Research Tool is another useful feature for business owners, entrepreneurs, and bloggers. We think it is important to discuss this tool in our SEMrush review because it allows you to learn about your keywords, competition, and ranking.
The Organic Research tool lists keywords on top with the highest monthly traffic volume. However, you can use other data points to sort the keywords. It allows you to find the number of monthly searches for a particular keyword and monitor them regularly.
The tool also enables you to find the difference between keyword position gains and losses. That way, you can compare the number of search volumes for a particular keyword for a specific period. The Organic Research Tool gives you details on the cost-per-click to advertise for a particular keyword.
The tool helps business owners who want to analyze the CPC average and URL pages associated with keywords. It enables you to find the keyword’s competitive density and the number of indexed URLs. Moreover, it lets you review trends, CPC campaign data and use analytics to design a better SEO strategy.
The Organic Research Tool is a great feature for business owners and entrepreneurs because it allows for seeing keywords that bring traffic to their websites. The tool often gives you keywords that were not performing well previously but currently have a large monthly search volume. That way, you can retarget those keywords and help achieve better rankings.
Keyword Gap Tool
The Keyword Gap Tool is another interesting feature that we want to talk about in this SEMrush review. It helps you find out how and why your business site stacks up against competitors that target or use the same keywords. The tool allows you to analyze up to five websites at a time, but experts recommend a one-on-one comparison of your website with the competitor’s site.
It is an essential tool for online business owners to find keywords used by your site and your competitor’s site. That way, you can make a perfect comparison of the keywords you are ranking for with your competitor’s keywords. The information you will get is keyword volume, CPC, difficulty to rank for, and AdWords competition.
The tool also allows you to look at keywords that your competitor has used for ranking pages on Google. The interesting thing is that the tool shows you keywords that you are not ranking for, but your competitor has successfully ranked using them.
Another feature of the Keyword Gap tool is to sort out keywords you rank in the second position in SERPs results, and your competitor is the first position for the same keywords. So, you can make changes to your page content, write quality content, and get to the first position on Google for that particular keyword.
Site Audit Tool
If you think the above tools have helped your ranking, but there are still problems, you can run the Site Audit Tool. It is an important tool that allows you to perform a complete website analysis and look for performance issues.
The Site Audit Tool will give you complete details and suggest ideas to overcome problems. These problems usually relate to the monthly search volume of long-tail keywords. Use the site Audit tool to determine issues with long-tail keywords and their monthly search volumes. That way, you can develop a sophisticated strategy and use the keywords properly to improve your chances of ranking on Google.
Backlinks Analytics Tool
An SEMrush review is incomplete without the most interesting feature of the software known as the backlinks analytics tool. Backlinks are the most important factors when it comes to ranking on Google. When you have quality backlinks, you will have higher chances of getting ranked on search engines. It is because backlinks determine the quality of your business website pages.
Although your website’s content is an important ranking factor, most search engines, including Google, look for the number and quality of backlinks. For example, you will not link to a website or page that provides no value to the reader or customer. You would link to websites that provide useful information to readers and customers.
That is where the backlink analytics tool comes in, and you can use it to review the number of backlinks to your website and competitors’ sites. Use this tool to find out pages with the most backlinks, where those backlinks come from, and how they grew over time.
The tool allows you to check the total number of backlinks your competitors’ websites have and how they are getting them. That way, you can reach out to those websites and negotiate with them to get some quality backlinks to your site.
Is SEMrush an Affordable tool for Business Owners?
Any premium SEO tool that you use for your website depends on your digital marketing goals and budget. SEMrush offers different plans and packages for online business owners, digital marketers, entrepreneurs, and bloggers. Before you subscribe or purchase the tool, it is important to know about the packages.
SEMrush Pro is the basic package that will cost you $99.95 per month. With this package, you can get 10,000 results per report, five projects, 3,000 reports per day, and track 500 keywords.
The Pro package is suitable for small-medium businesses that are looking to improve their website ranking on Google. It allows you to get details on 100,000 crawled pages and generate five PDF reports for your digital marketing campaign.
SEMrush Guru is another package that allows you to get 30,000 results per report, analyze 50 projects, and generate 5,000 reports per day. When you subscribe to this package, you can track 15,000 keywords and analyze 300,000 crawled pages.
Generate 20 PDF reports and access visual representation of historical data to develop a better SEO campaign. SEMrush Guru costs $199.95 per month. We think the tool is beneficial for businesses that have already ranked some of their pages on Google.
SEMrush Business is the most expensive package that costs $399.95 per month. However, the package is useful for large businesses and corporations that want to reach more people worldwide. The package includes 10,000 reports per day, 50,000 results per report, 200 projects, 1,000,000 crawled pages, and 5,000 keywords tracking.
It also includes 50 PDF reports for each of four users, product listing ads, historical data, and multi-user management. The selection of the package depends on your marketing or SEO goals and your budget.
SEMrush Review – Final Words
Many business owners think that SEO is all about using long-tail keywords and getting backlinks to rank their websites. However, this is not the case. SEO is a broad concept and involves many things.
If you are a beginner or an expert, SEMrush is the perfect software to design and develop a substantial SEO campaign that will help you rank higher on Google and other search engines. With SEMrush, you can drive more traffic to your business website and convert them into loyal customers.
It is an all-in-one digital marketing tool perfect for everyone, including online business owners, entrepreneurs, digital marketers, eCommerce owners, and bloggers. Don’t forget to comment if you have any questions regarding this SEMrush review. Until Next time!
Grow Your Business With SEMrush
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