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What is Aweber? | A Comprehensive Review

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Many people ask an important question, “What is Aweber?” Well, in this Aweber review, we are going to answer that question and so much more! Aweber is an email marketing tool and service provider. Currently, more than 100,000 small and medium businesses use this service worldwide.

The Company’s mission is to keep businesses, marketers, and bloggers connected with their subscribers by creating high-quality email lists. Expert marketers say that it is an excellent option for entrepreneurs and small businesses.

Companies looking for a high-quality and affordable marketing platform can use it to create professional email marketing campaigns. Today’s article is full on Aweber review. Make sure you read this review carefully to understand all its features and benefits for businesses, marketers, and bloggers. Read on!

Table of Contents

What Is Aweber?

Aweber is an email marketing platform founded in 1998. To date, the company has gained an excellent reputation in the online market with over 100,000 customers worldwide. The primary objective of this platform is to help entrepreneurs and small businesses connect with their target audiences.

The overall goal of the platform is to grow your business through email marketing. With that being said, Aweber is an easy-to-use tool that offers a wide range of features. The tool has a state-of-the-art drag-and-drop editor with over 700 templates. You can customize these templates according to your needs. Customization allows for easy and quick autoresponder sequences.

“Click Automation” is a popular feature that makes Aweber what it is. It enables people to create targeted sequences with tags to subscribers. The function allows you to develop link-clicks when your audience opens an email. Some people say that this feature is more useful than those offered by Drip and MailChimp. These are some of Aweber’s biggest competitors.

The platform provides excellent customer support services to its clients. The platform is available seven days per week through phone and online chat. The company also offers video tutorials to new marketers, especially those who do not know about email marketing. That way, you can learn about marketing techniques and grasp all the essential information.

Lastly, it offers an affordable pricing structure. The pricing is more often based on the number of subscribers. Therefore, if you want an easy-to-use email marketing platform at the most affordable price, it is your go-to option. The main reasons companies like this platform are:

What Is Aweber? – Features

In this section, we will talk about some of the company’s key features that every marketer needs to know. The purpose is to let you know how you can benefit from these features and streamline your business operations.

Create Marketing Campaigns

Aweber offers various tools to create a great marketing campaign for your business. For instance, its campaign functionality enables businesses to create automated email flows. The purpose is to ensure your newsletter reaches your subscribers on time.

You can send and manage hundreds of autoresponders to your targeted lists. A campaign is started by selecting a “Trigger.” It is an event that allows for sending emails to your subscribers. For example, you can add people to a certain subscriber list based on a specific form they sign up with. Once they are in a list, they can be sent the proper email sequence that is geared toward their interests.

The platform’s drag and drop editor allows you to create high-quality email sequences. The exciting thing is that you can incorporate different actions. These include sending a message, inserting a wait time, and apply tags. Similarly, the campaign builder has a state-of-the-art and easy-to-use user interface, allowing you to visualize and create automation.

Like other email marketing platforms, it offers automation options to create targeted campaigns. These campaigns can be simple or complex, depending on your specific needs. You can also use the “If this” and “then that” rule, which is great for applying tags based on your actions. For example, these can be “link clicks” or “email opens.”

Create and Send Emails

Aweber offers great tools that you can use to create professional emails. One of their best features is that they provide over 700 templates. These templates are responsive and mobile-friendly.

You can customize them via the drag-and-drop editor to make an email campaign that perfectly aligns with your brand. Best of all, the editor is easy-to-use and comes with various options. All of the options are highly customizable so you can get exactly what you want.

Aweber offers more than 6,000 free images. You can use these images to create high-quality emails that set you apart from the competition. It likewise offers unlimited image hosting where you can store your files for quick use.

Its simple and quick campaign creation makes Aweber one of the best email marketing platforms out there. You can also use custom coding if you don’t find the right template. However, you need to have some technical background to go down this path.

RSS to email function is another great feature. It is also known as “Blog Broadcasts.” The feature allows you to convert blog posts or articles into e-newsletters. What’s interesting is that you can do this based on your predetermined schedule. That way, you can save time. For example, if you are a blogger, you can send automatic newsletters to your subscribers and get more views on your posts when they come out.

Signup Forms

Aweber is one of the best email marketing platforms out there. Its options for signup forms are second to none. It provides several signup form templates for it’s users to choose from. You can customize the templates to reflect your brand or business.

These options include “pop-over,” “in-line,” “lightbox,” and “popup.” These allow you to reach your target audience at the right time. On top of that, you can integrate sign-up forms with WordPress, PayPal, and Facebook. For instance, you can add people to the list who purchase through PayPal. The exciting thing is that you can set it up so that users are added automatically.

Aweber also offers A/B split test forms. These forms allow you to figure out different methods to grow your list and increase conversions. You will set up two forms to conduct the A/B test assigning a percentage to each. For example, you can allocate 50% to each option. Aweber requires you to change one element at a time when testing to get accurate data. For instance, change the image or color of the sign-up form. That way, you can track the changes and monitor the differences in conversion rates.

You can also create more than one signup form per email list which is a great feature. Besides, it allows you to incorporate numerous signup forms at different places on your website. Experts recommend placing a signup form at the end of a blog post. The option is useful for marketers and bloggers.

Subscribers Management

Subscribers Management is another feature we want to talk about in this Aweber review. The platform allows for adding and managing subscribers to your lists. Besides the signup forms, you can add subscribers manually. Keep in mind that you can add up to 10 subscribers at once. You can also import subscribers from existing files. These include:

The Company allows you to migrate lists from other platforms. The most recent feature added to the platform is importing a list without re-confirmation from subscribers.

Moreover, the platform enables you to import 10,000 subscribers per month. The Company does not allow more than that. So, keep that in mind! The Company’s team will review the list if you try to exceed the limit of 10,000 subscribers.

List Segmentation

List segmentation is an essential feature of subscriber management. You can segment the list through tags to have more granular control. Likewise, you can use targeting options for your email campaigns.

You can also add tags manually. Another option is to use the specific signup forms. Alongside basic tags, you can segment lists and add subscribers through behavior-based tags. These include:

The custom option usually includes demographic information. You can collect this data through the signup form. It is beneficial for marketers and bloggers to create customized campaigns based on user actions.

List segmentation has some downsides. For example, the platform counts one subscriber on several lists multiple times. Thus, it creates a load on your subscription quota. If you have one contact in three different lists, the Company will count it as three subscribers.

It is frustrating for many businesses and marketers. The reason is that the number of subscriptions determines your account’s price. Likewise, the company counts unsubscribed contacts in your subscription quota. That’s why it is essential to maintain your list and delete all contacts from your list who have unsubscribed.

Performance Metrics and Integrations

Performance metrics are one of the most critical features of the platform. It is crucial to track and analyze different performance metrics. That way, you can improve your campaign’s effectiveness. When we ask the question, what is Aweber, we must ask how does its reporting feature work?

Well, the platform offers a wide range of reporting options. The purpose is to track different things. These include “email opens,” “clicks,” and “subscriber growth.” Moreover, you can track more detailed information or data about your email list.

Remember, this includes many things. However, the most important detail is the user’s geographic location. This tells the story when it comes to in-depth marketing. Overall, the user interface holds large amounts of data and provides an excellent experience.

It offers state-of-the-art integration capabilities. It means you can connect with over 140 different websites. You can also integrate it with social media platforms. For example, you can connect it to Facebook and Instagram.

Likewise, WordPress integration is easy and efficient for bloggers. Many businesses also integrate the platform into their PayPal accounts. Unlike MailChimp, it offers many integration options to digital marketers.

What Is Aweber – Competitors

In this Aweber review, we will compare the platform with its competitors. That way, you will know how to choose the best one. In other words, comparisons allow you to understand whether the platform is the best option for your email marketing campaign. Let us now make the side-by-side comparison of the Aweber with other companies. Continue reading!

Comparison with Constant Contact

Many businesses use the Aweber platform for their email campaigns. However, it is also true that thousands of companies work on Constant Contact. Both platforms are email marketing providers. They both share some similar features, yet they have many differences.

Both Aweber and Constant Contact offer visual email builders. They also both provide easy to set up autoresponders to make email marketing sequences a breeze. However, when it comes to customer support, Aweber is much better than Constant Contact.

Aweber has more than 700 templates, whereas Constant Contact has 400. When it comes to marketing automation, Aweber has the upper hand over Consant Contact. For instance, Aweber allows you to allocate tags with more flexibility and organization.

In contrast, Constant Contact has limited storage space. It only gives you two gigabytes while Aweber offers unlimited storage. Aweber’s A/B testing feature is also much more intricate as Constant Contact only has subject line A/B testing. This gives Aweber a clear advantage in these categories.

Lastly, Constant Contact is more expensive. It offers a free 60 days trial for its customers. Though it is mainly for those who sign up through referral links available online. It is obvious to see that Aweber has more features than Constant Contact and that it is the more affordable option.

Comparison with MailChimp

MailChimp is one of the most effective email marketing platforms available online that simplifies creating and sending emails. It has been helping companies grow their email lists for years. MailChimp offers you a free plan with up to 2,000 subscribers.

On the other hand, this company’s paid plan starts at $19 per month. This package allows you to have 500 subscribers. However, you can increase from there or choose another package if you want more subscribers to be added to the list.

Many businesses and entrepreneurs say that MailChimp has much more appealing newsletter templates. Although this is true up to some extent, Aweber has better customization features. Moreover, Aweber has more than 700 templates in its library, meaning it provides numerous options when it comes to newsletter templates.

Aweber has easier to set up autoresponders than MailChimp, although they provide more basic automation capabilities. But, Aweber wins hands down if you are looking for excellent customer service.

On the other hand, MailChimp provides only online support and other channels to paid customers. Aweber has a phone, live chat, email, and other options for customers. Therefore, their customer support is far beyond that of MailChimp.

Aweber Pricing

Number of subscribers




501 to 2,500


2,501 to 5000


5,001 to 10,000


10,001 to 25,000


Aweber Benefits

What is Aweber? It is an email marketing app that allows businesses to create email lists and collect data. The company offers excellent services to marketers to design newsletters. You can send these newsletters to subscribers on your lists.

Automating emails through the autoresponder feature is another benefit of this tool or app. You can likewise view and analyze data related to your email campaigns. Let us now give you more details on the benefits that Aweber can bring to your companies’ marketing.

Data Import

The company allows users to import an existing email database in a simple way. You can upload different files, such as XLS, TSV, XLSX, CSV, and TXT. Likewise, you can perform several manual operations, such as adding individual subscribers. You can also copy and paste different rows of subscribers in this tool.

When you import data, the tool gives you an option to add subscribers to a set of autoresponders and tag them. Unlike several other companies, this platform allows you to import data directly into autoresponders. We believe this is an excellent feature for digital marketers and bloggers.


The company offers more than 700 templates. You can use these template for emails and newsletters. The designs provided by Aweber are professional and high converting. Although some are dated, having a large number of templates means you can choose the one that best fits your needs.

Most templates are modern, stylish, and attractive for businesses. Moreover, you can customize the template you choose and make it align with your brand or company. A large number of templates also mean you can choose a suitable one for your newsletter. You can do custom coding, which means you can create your own template.

Responsive Email Designs

Aweber offers templates that are responsive and friendly to mobile users. Many users will likely browse your content with their smartphone so you can customize these templates perfectly for a mobile screen.

The automatic resizing feature likewise suits any device, such as mobile and tablet. It is an essential feature because a large number of users use mobile phones for the internet. You can also preview the mobile version of your email to make sure it looks proper before you send it.

To see the mobile view you simply need to press the preview button. Remember, you can always switch back to the web version. That way, you can test your emails for mobile, tablet, laptop, and PC monitors. All these features make Aweber one of the best companies for email marketing.

High-quality Fonts

Unlike several other companies, Aweber offers many web fonts that you can use to create emails. It is an excellent feature because web fonts are more attractive than standards fonts. The purpose is to enhance the appearance of your emails. Creating stylish emails is the best way to engage your users.

RSS to Email Templates

Aweber takes your website’s RSS feed and converts it into newsletters. You can send them to your subscribers based on a predefined schedule. It is known as “Blog Broadcasts.”

You can also use this feature with other types of content, which have an RSS feed. The functionality is beneficial for bloggers who want people on their email lists to receive newsletters automatically.

It is essential to understand that you can use the standard template designs for your RSS to email. However, you have to select from different templates designed for this purpose. The advantage of Aweber is that you have many solutions to choose from.

Using the standard drag-and-drop editor will allow you to customize templates with ease. Though as mentioned earlier, some of the templates are somewhat dated so choose a more modern one for better conversions. Customize it to your hearts content and brand it with your companies look and feel.

Split Testing

Split testing, also called A/B testing, involves sending different versions of your newsletters. You can send them to all your users or a select few from your mailing lists. Split testing monitors each version’s performance and sends the best version to the remainder of the list. Moreover, most marketing tools perform this function automatically for you.

For example, you can create various versions of your email and send them to the data sample. The platform will roll out the best version automatically to the mailing list. With this feature, you can send up to three versions of the newsletter when split testing.

Thus, it compares well with other tools that offer email marketing services. Some email tools do not offer split testing at all, and some offer one or two versions. The best thing about Aweber is that it allows you to use up to three versions.

Landing Page Builder

Landing pages are often the most essential page of a business website. The purpose of a landing page is to collect data. It consists of a form, images, and a small amount of text. Using the landing page builder, you can collect data more effectively than forms placed on regular sites. The reason is that they have fewer distractions available with simple navigation.

Aweber allows you to design and create simple landing pages. You can use these pages alongside your marketing campaigns. They are professional and effective and made especially for businesses, marketers, and bloggers.

Furthermore, the landing page builder is easy to use. You can also use free stock photos when designing the page. Likewise, you can add Google Analytics or a Facebook Pixel to your pages. That way, you can evaluate your advertising campaign’s performance.

However, it has some disadvantages. For example, the landing page builder has no A/B testing. That means you can’t run real-time tests of various pages. Therefore, you can’t determine which version is the best. In other words, it becomes difficult to know which version performs efficiently.

Customer Support

The company’s customer support is second to none. It offers phone, email, and live chat support. Other platforms provide live chat support and not phone support. We think this is very disappointing for many people. The reason is that if you have any queries, you can’t talk to the customer support team over the phone.

Moreover, the company provides all the essential information on its contact page. You can find relevant emails, phone numbers, and other details. That way, you can quickly contact the company’s customer support team. On top of that, the company has won many awards for its excellent customer services in the past.

You can contact the phone support team from 8 AM to 8 PM Monday through Friday. The company’s email or live chat support is available 24 hours a day and seven days a week. Thus, the customer support service of Aweber is much more efficient than its competitors.

What Is Aweber – Final Words

Email marketing allows businesses to build relationships with audiences, leads, and customers. Aweber enables you to create excellent email marketing campaigns. It offers a wide range of features, allowing you to streamline your advertising strategies. You can speak directly to your audience in their inbox.

Aweber is an excellent choice for marketers, bloggers, and entrepreneurs. You don’t require any technical knowledge to use this tool. If you have any queries, you can always contact customer support. This platform is a smart choice for businesses with simple or complex email marketing requirements.

Lastly, I hope you found this Aweber review helpful and it answered the question “what is Aweber?”. If you have gained interest in this product through our article, please try it out absolutely FREE by clicking the link below. I wish you all the success in your email marketing campaigns and may your business thrive for years to come!


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